Swire Properties Limited
Personal Information Collection Statement
  Collection of your personal data
 
1. For the “BOOKS FOR LOVE @ $10 – Storytelling Showtime”, it is necessary for Swire Properties Limited ("SPROPS", "we", "us" or "our") to collect personal information and particulars including but not limited to participant’s name, email address and mobile number (“Required Information”) for the purposes as described in paragraph 3 below. We may be unable to provide you with activities related to the purposes if you do not provide the Required information.
 
2. We may also generate and compile information and collect information from publicly available sources about you. Personal information provided by you and all information collected, generated and compiled by us about you from time to time is collectively referred to as "Your Data".
  Purposes for which Your Data are collected and used
 
3. We may collect and use Your Data for one or more of the following purposes:
 
  (i) For the enrolling of activities, entering venues and participating in activities related to “BOOKS FOR LOVE @ $10 – Storytelling Showtime”;
 
  (ii) for identification and verification purposes in connection with any of the services, products and/or facilities that may be supplied to you;
 
  (iii) communicating with you by email, phone or other means, including contacting you regarding your enquiries;
 
  (iv) conducting research and/or analysis from time to time to better understand the participants in preference in reading or cultural activities;
 
  (v) making disclosure when required by law, regulation, or court order of any jurisdiction, and/or as requested by any government, regulatory or law enforcement authority or administrative organisation, which may be within or outside The Hong Kong Special Administrative Region of the People’s Republic of China (“Hong Kong”);
 
  (vi) for the use by any member of Swire Properties Group in connection with any of the above purposes and/or any of the services, products and/or facilities that any member of Swire Properties Group may offer or supply to you from time to time; and/or
 
  (vii) any other incidental or associated purposes relating to the above, or any other purpose which you may from time to time agree.
 
  We will not knowingly or intentionally use, share or sell Your Data in ways which are unrelated to the above without your prior consent.
  Disclosure and Transfer of your Personal Data
 
4. To facilitate the purposes set out in paragraph 3 above, we may transfer, disclose, grant access to or share your Personal Data with the following parties (whether within or outside Hong Kong), and your Personal Data may be transferred within or outside Hong Kong:
 
  (i) any member of Swire Properties Group;
 
  (ii) any agent, contractor or third-party service provider who provides administrative, data processing and storage or other services to support the operation of Swire Properties Group’s activities and business;
 
  (iii) any person, government or law enforcement authority or administrative organisation; and
 
  (iv) any person under a duty of confidentiality to any member of Swire Properties Group (including accountants, legal advisers or other advisers).
  How to access or correct Your Data or contact us
 
5. If you wish to obtain a copy of or correct Your Data or contact us, please write to us at the address below.

Data Protection Officer
64/F One Island East, Taikoo Place,
18 Westlands Road, Hong Kong
DPO@swireproperties.com
 
6. In accordance with the terms of the Personal Data (Privacy) Ordinance Cap. 486, we have the right to charge a reasonable fee for the processing of any data access request.